In collaboration with Sunrise, one of Asia's premier duty-free retailers, my team and I played an instrumental role in conceptualizing and executing an H5 travel retail campaign for Clarins. Aimed at demystifying the airport duty-free shopping experience and highlighting Clarins' unique product offerings, the campaign engaged users through a virtual booth experience. This virtual platform, embedded seamlessly across APP, MP, and web interfaces, boasted 3D modeling and gamification elements that not only intrigued but educated users about Clarins' products. One of the standout features was the tile-matching video game, enabling users to purchase travel packages after playing an engaging mini game. The strategic blend of content and gamification elements yielded great results: over 130K user views, 10K+ engagements spanning likes and shares, and a noteworthy 2% surge in conversion rates. It's a testament to the power of blending digital innovation with consumer-centric strategies to drive sales and brand engagement.